McDonald's, the multi-billion dollar restaurant chain, is using Snapchat to recruit and hire 250,000 employees in the United States stores alone. Through what the company named their "Snaplication," they hope to reach their target employees, all aged on average between 16 and 24, through the devices that never leave their hands. Social media, a term which has gained popularity in the last 10 years, is a unique challenge to many industries around the world. Journalists and new